Resources

Murukutla, N., Turk, T., Mullin S., Saradhi, R. (under review). Efficiencies In Targeting Young Adult Audience Segments In Tobacco Control Mass Media Campaigns aimed at Smokeless Tobacco: Evidence from India.

Schluger S. Household air quality in high-income countries: forgotten but not gone. The Lancet Respiratory Medicine, Early Online Publication, 3 September 2014.

Vital Strategies supported Egypt’s Ministry of Health in adapting and airing a version of Australia’s successful Artery campaign. Two ads aired: Mechanic aired for four…

Vital Strategies supported Egypt’s Ministry of Health in adapting and airing a version of Australia’s successful Artery campaign. Two ads aired: Mechanic aired for four…

To support governmental initiatives on tobacco control, the National Center for Disease Control & Public Health of Georgia ran a national TV campaign using the…

This PSA, known as Sponge, was originally created in Australia, tested rigorously among focus groups in 2008 In LMIC and has aired acorss the world…

Mullin, S. Executive perspective. Health manager 2014 - issue 6

Murukutla, N., Turk, T., Mullin, S., Gill, VM, Sinha, P. (In Press). Using Health Communication Effectively For Smokeless Tobacco Control In India. Smokeless Tobacco Monograph.

Murukutla N. Measuring the Effectiveness of Mass Media Campaigns. Health manager 2014 - issue 6

Murukutla N, Bayly M, Mullin S, Cotter T, Wakefield M. Male smoker and non-smoker responses to television advertisements on the harms of secondhand smoke in China, India and Russia. Health education research. 2014.