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Campaigns

Bandung, Indonesia – Helmets – Consequences

In 2016 around Ramadan, Bandung launched its “Click for Safety” in coordination with the police’s semi-annual enforcement operation. The campaign targeted motorcycle drivers and passengers, who make up a significant share of the city’s motorists, and featured a PSA highlighting the importance of properly securing a helmet. The campaign used the #KlikBiarSelamat (Click for Safety) hashtag on social media.