The campaign shows the personal testimony of Sunita Tomar, a 27-year old wife and mother. She developed oral cancer after using smokeless tobacco. Sunita lives in a small town in Madhya Pradesh with her husband, a truck driver, her 12- and 13-year old sons, and her parents-in-law. The ad shows Sunita before and after an operation to remove the cancerous growth and a part of her mouth. She describes how happy she was before tobacco took its terrible toll on her health and her appearance and how she never expected to develop oral cancer. The ad closes with a warning against using tobacco. This Public Service Announcement (PSA) was developed by the Ministry of Health with technical assistance from Vital Strategies.
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