On December 1, 2023, Karnataka state, India launched their first road safety mass media campaign to mark the World Day of Remembrance for Road Traffic Victims. The campaign is called “The High Cost of Speeding: Story of Purushottama,”.
The campaign aims to remind drivers to consider the devastating outcomes of speeding and to obey speed limits while driving.
The campaign centers on Purushottama, a Karnataka resident. On his way to a job interview, a speeding driver struck him, causing a life-altering disability. This left him unable to work, making his wife the sole provider, struggling to sustain the family’s basic needs. Their daughters’ future aspirations were also significantly affected by the crash.
Read the mass media campaign report.
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