The campaign launched in July 2011 in partnership with The Ministry of Health and Family Welfare launched an anti-bidi campaign called ‘Heartbreak’. Bidis – hand-rolled leaf cigarettes – are the second most popular tobacco product in India, and the product most consumed by lower-income and rural tobacco users. These consumers are among the most vulnerable populations in India, meaning they are least able to deal with the potentially devastating health and economic consequences of tobacco use.
Recent Videos
India – Tobacco Control – Benefits of Quitting and Tobacco Cessation
India – Tobacco Control – The Truth About Electronic Cigarettes
Brazil – Road Safety – Over the limit.
Mexico – Alcohol Policy – Who Pays the Damages?
VitalTalks Live at UNGA—The Future of Health Financing in Africa: Sharing Global Experiences
Colombia – Road Safety – Speeding Kills. Respect the Limit
Brazil – Road Safety – Slow down, take it easy.
Brazil – Road Safety – Slow down. There’s always someone waiting for you
Argentina – Road Safety – Slow down. 10 km/h makes the difference between life and death
Using Data and AI to Prevent Gender-Based Violence