Around the Orthodox Easter period of 2018, Addis Ababa launched the “Brother” media campaign to curb drink driving, featuring a television and radio PSA centered on a heartfelt personal story from a man whose brother was killed by a driver under the influence of alcohol. The campaign was paired with heightened enforcement efforts through an increased number of drink driving checkpoints.
Alcohol and Development
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China – Tobacco Control – Wang Fang Qing Dao
India – Tobacco Control – Tears you apart
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India – Tobacco Control – Clinical
China – Tobacco Control – Wang Wei Nian
China – Tobacco Control – Smoke-free Office
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