Skip to content ↓

Addis Ababa, Ethiopia – Drink Driving – Brother

Around the Orthodox Easter period of 2018, Addis Ababa launched the “Brother” media campaign to curb drink driving, featuring a television and radio PSA centered on a heartfelt personal story from a man whose brother was killed by a driver under the influence of alcohol. The campaign was paired with heightened enforcement efforts through an increased number of drink driving checkpoints.