Campaigns

A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival.

The campaign uses New York City’s Cigarettes Are Eating Your Baby Alive, adapted for Kenya. The ads aired in Swahili and English. The campaign included…

Adapted from an original ad by the New York City Department of Health and Mental Hygiene to support a smoke-free campaign by the Beijing Municipal…

In December 2012, in collaboration with WHO China, Vital Strategies produced three adaptations of the California Clinical ad concept, which tested in China. The adapted ads…

Secondhand smoke aimed to discourage people from smoking around colleagues and loved ones in offices, elevators, schools, cars, restaurants and other public places, due  to…

The Australian ad Sponge, which has been proven to be effective among smokers in various countries, was adapted into TV and radio ads in Mauritian…

The state of Tabasco, in the south of Mexico became 100% smoke free in 2009. Since then, the state government and Ministry of Health has…

The campaign uses the testimonial of Idrissa, a tailor living in Guinea Bissau, who started smoking cigarettes when he was a young man. After years…

The campaign uses the testimonial of Idrissa, a tailor living in Guinea Bissau, who started smoking cigarettes when he was a young man. After years…