Vietnam Archives - Vital Strategies

Campaigns

Vietnam – Road Safety – Slow down for your own safety and everyone’s

In Ho Chi Minh City, Vietnam, this speeding PSA reminds drivers that the simple decision to slow down can save lives. The PSA also aired in Hanoi and Da Nang.

Case Study

Lessons from Vietnam’s Campaign for a Tax on Sugar-Sweetened Beverages

This case study examines how Vital Strategies and partners mounted a nationwide communication campaign—using storytelling, community mobilization and strategic media engagement—to increase awareness, build public support and help sustain political will, ultimately contributing to the passage of Vietnam’s historic sugary drink tax in July 2025.

Press Room

Vietnam Advances Lifesaving Tax Reforms on Tobacco, Alcohol and Sugary Drinks

"Health taxes on all unhealthy goods—tobacco, alcohol, and ultra-processed products like sugary drinks—save lives, reduce health care costs and generate revenue."

Campaigns

Vietnam – Road Safety – Never Drink and Drive

This 2025 Vietnam enforcement-focused PSA conveys the consequences of drink driving, showing a near-crash and emphasizing that even a small amount of alcohol can impair driving ability, leading to hefty fines or license suspension.

Cancer Registry Program

The Cancer Registry Program helps selected countries create and strengthen population-based cancer registries to track cancer data, allowing them to better understand which cancers are most common and respond more effectively.

Data Impact Program

The Data Impact Program of the Bloomberg Philanthropies Data for Health Initiative collaborates with governments to expand the use of data to enhance public health policymaking.

Campaigns

Vietnam – Road Safety – Slow down for children’s future

The "Slow down for children's future" campaign in Vietnam highlights the importance of implementing and following reduced speed limits in school zones to protect young pedestrians and cyclists.

Case Studies

Tobacco Control Case Study: Vietnam – E-Cigarette Message Testing Guides Policymaking

A comprehensive communication initiative shows the power of effective engagement and advocacy to drive policy and highlights the importance of message testing to guide communication strategy development.

Campaigns

Vietnam – Tobacco Control – “Say no to e-cigarettes and heated tobacco to protect the young generation”

The purpose of the campaign was to increase knowledge of the harms associated with e-cigarette use, particularly among youth.

Campaigns

Vietnam – Road Safety – Mother

This public service announcement depicts a speeding car crashing into a mother and a child on a motorcycle and asks drivers to think about the consequences of speeding, urging them to control their speed on the road.

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