India

The campaign shows the personal testimony of Sunita Tomar, a 27-year old wife and mother. She developed oral cancer after using smokeless tobacco. Sunita lives…

The India Ministry of Health and Family Welfare unveiled “The Price We Pay” to highlight the economic and health impacts of tobacco use.

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

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Cigarettes Are Eating Your Baby Alive, is based on a concept that was originally developed by the New York City Department of Health & Mental…

The campaign launched in July 2011 in partnership with The Ministry of Health and Family Welfare launched an anti-bidi campaign called ‘Heartbreak’. Bidis – hand-rolled…

The campaign launched in July 2011 in partnership with The Ministry of Health and Family Welfare launched an anti-bidi campaign called ‘Heartbreak’. Bidis – hand-rolled…