Press Room Vital Strategies Congratulates City of Fortaleza on New Drink Driving Campaign Vital Strategies has congratulated city leaders in Fortaleza, Brazil, for the launch of a new mass media campaign aimed at curbing drink driving, a major road safety risk factor that contributes to over 1.25 million road-related deaths around the world annually.
Campaigns Fortaleza , Brazil – Drink Driving – Shame In response to increased rates of alcohol consumption and related crashes during the Fortaleza vacation period, the city launched the “Shame” campaign, originally developed in…
Campaigns São Paulo, Brazil – Testimonials – Daniela Giving a voice to three road traffic victims, São Paulo raised road safety in the public conversation with three testimonial videos in 2017: Daniela, Nilton…
Campaigns Brazil – Tobacco Control – He Who Doesn’t Smoke Shouldn’t Have To Smoke Campaign Recognition: 35% Effectiveness: When compared to a campaign that aired earlier, those who saw this campaign were more likely to support the law…
Vital Stories Creating Powerful Anti-Obesity Messages in Brazil The global obesity epidemic is something we hear a lot about these days, and rightfully so. In the span of just a few decades, it has become one of the most urgent public health problems of our time.
Vital Stories United Nations Highlights Fortaleza Efforts on Road Safety and Sustainable Mobility Fortaleza, Brazil is improving road safety and reducing pollution with better road design, a network of cycle lanes, bus lanes and a shared bike system.
Campaigns Fortaleza , Brazil – Helmets – Mother Fortaleza’s first media campaign on helmet wearing, “Mother,” ran prior to Brazilian Carnival in 2017 and on television, radio and social media. The…
Press Room City of Fortaleza Launches New Campaign Focused on Helmet Wearing Officials in Fortaleza, Brazil have unveiled a mass media campaign in collaboration with strong police enforcement aimed at increasing the proper use of helmets, a critical safety measure needed to reduce injury and death among motorcyclists and their passengers.
Vital Stories Bringing Data to Life in Brazil: Data in Public Health Storytelling Vital Strategies workshop in Brazil focuses on how journalists can use public health data more effectively to inform the public.
Campaigns Brazil – He Who Doesn’t Smoke Shouldn’t Have To Smoke – TV The campaign was tested in focus groups and explains that secondhand smoke in bars and restaurants harms both customers and workers.