First Regional Francophone Africa Mass Media Campaign Launches to Show Devastating Toll of Tobacco
The first-ever regional anti-tobacco mass media campaign launched across Francophone Africa today,he first-ever regional anti-tobacco mass media campaign launched across Francophone Africa today, including nationwide rollout of the campaign in Côte d’Ivoire, Burkina Faso, Senegal and Benin. The campaign, called Idrissa, is designed to warn people about the health harms of tobacco and the toll cigarettes take on smokers and their families.