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A post-campaign survey showed the number of people who reported they would buy cigarettes as gifts decreased from 45% to 24% in Beijing and from 23% to 12% in Guangzhou after airing the public service advertisement.
The World Health Organization's emphasis for World Health Day 2009 is on the resilience and safety of health facilities and the health workers who treat those affected by emergencies. Many of the world's rural areas, however, have very few trained health workers and almost no emergency facilities.
We applaud the Norwegian government for divesting its government pension fund of stocks that profit from tobacco. By doing so, the Norwegian Ministry of Finance has drawn a clear ethical boundary between itself and an industry that has proven it is willing to compromise its customers' health for profit.