Mumbai launched the helmet-wearing campaign, “Consequences,” in conjunction with the 2018 World Day of Remembrance for Road Traffic Victims. This campaign shows the difference between wearing and not wearing a helmet during a motorcycle crash and was featured on social media and out-of-home placement throughout Mumbai. The city increased enforcement efforts during the campaign period.
Recent Videos
Using Data and AI to Prevent Gender-Based Violence
Enfrentando a Violência de Gênero com Dados e Inteligência Artificial
Uganda – Road Safety – Slow Down. It’s 30 for a Reason!
Colombia – Road Safety – Speeding Destroys Families
Ukraine – Tobacco Control – Heated Tobacco Products
Advocacy in Action: A Conversation with Yolonda Richardson
Fix the Price Tag on Health
Mexico – Road Safety – It’s not punishment, it’s prevention. Slow down
Ethiopia – Road Safety – Slow down. Speeding ruins lives
Colombia – Road Safety – Slow down for your family