This Kenyan campaign, aiming to curb speeding, was launched by the Mombasa County Government in collaboration with the National Transport and Safety Authority and the National Police Service. The campaign features true stories of road crash victims and family members with a call to slow down.
The PSA features the true story of Ruth Machocho, who shares how her life changed after losing her leg in a crash caused by a speeding truck driver.
This testimonial ran alongside Slow Down, Speeding Ruins Lives (Mary’s Story).
Read the mass media campaign report.
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