This campaign features a new testimonial about the hardships of the family of a cancer victim due to chewing Khaini, a popular smokeless tobacco type in India. The storytelling is from the perspective of Sunita, the wife of the cancer victim.
The campaign video has been launched in 17 pan Indian languages by the Ministry of Health and Family Welfare, Govt. of India to be aired in Television programmes and films effective from 10th August 2024, mandated under India’s tobacco-free film rules legislation.
View the campaign in Hindi.
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