Skip to content ↓

“Fool Me Twice” – An NCD Advocacy Report

Multinational food, soda and alcohol giants are employing the same tactics that made tobacco a pariah in the global public health conversation nearly two decades ago.

Corporate food, soda and alcohol giants, whose products undermine health and wellbeing, shouldn’t be given the chance to derail or impede progress on fighting noncommunicable diseases (NCDs).

This report offers evidence that the same unacceptable practices used by the tobacco industry are being employed by the food and alcohol mega-industries and argues that governments should consider policies to curtail such influence on public health policy. Decades of tobacco control show the alternative is millions of preventable deaths.

English – “Fool Me Twice”

Spanish – “Si me engañas dos veces”

Portuguese – “Me engane de novo”