This Bogotá campaign was modeled after the highly successful New Zealand “Mistakes” campaign that challenges the false idea that drivers are skilled enough to speed without consequence. The campaign was coordinated with strong enforcement to fuel behavior change. “Mistakes” was run in 2017 and 2018.
Recent Videos
Mexico – Road Safety – It’s not punishment, it’s prevention. Slow down
Ethiopia – Road Safety – Slow down. Speeding ruins lives
Colombia – Road Safety – Slow down for your family
Vietnam – Road Safety – Never Drink and Drive
Countering Criminalization with Public Health Vision
Ghana – Road Safety – Know and Follow the Speed Limits
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)