This Bogotá campaign was modeled after the highly successful New Zealand “Mistakes” campaign that challenges the false idea that drivers are skilled enough to speed without consequence. The campaign was coordinated with strong enforcement to fuel behavior change. “Mistakes” was run in 2017 and 2018.
Recent Videos
Ghana – Road Safety – Stop Speeding
Karnataka, India – Road Safety – Helmet: Consequences
Indonesia – Tobacco Control – Story of Agus Dadam
Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
Argentina – Road Safety – Slow down. Someone is always waiting for you.
India – Road Safety – The High Cost of Speeding: Story of Purushottama, Geethamma & Family
India – Road Safety – Speeding Can Cost a Family its Future: Story of Narkars
Mexico – Road Safety – Don’t risk it
Public Launch of U.N. Special Rapporteur on the Right to Health, Dr. Tlaleng Mofokeng’s, thematic report, “Food, nutrition and the right to health”