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Campaigns

Bogotá, Colombia – Helmets – Fasten Your Helmet, Protect Your Life

For Bogotá’s annual Motorcycle Month in 2018, the city launched “Fasten Your Helmet, Protect Your Life” to increase helmet use among motorcyclists. The PSA, which shows the life-saving effects of wearing a helmet, was featured social media, television and radio. Heightened police enforcement and education activities took place during the campaign period.