Campaigns India – Tobacco Control – Heartbreak (English) The campaign launched in July 2011 in partnership with The Ministry of Health and Family Welfare launched an anti-bidi campaign called ‘Heartbreak’. Bidis – hand-rolled…
Campaigns India – Tobacco Control – Mukesh (English) The 4-week Smokeless Tobacco (Mukesh) campaign featured the story of 24 year old Mukesh Harane from Maharashtra – who represents the fast growing, young Indian…
Campaigns India – Tobacco Control – Mukesh (Hindi) The 4-week Smokeless Tobacco (Mukesh) campaign featured the story of 24 year old Mukesh Harane from Maharashtra – who represents the fast growing, young Indian…
Campaigns Turkey – Tobacco Control – Locations This PSA alerted Turkish people about a new smoke free law and using graphics, specifically explained areas where they would not be able to smoke.
Campaigns India – Tobacco Control – Surgeon (English) Topline Results The campaign evaluation indicated that there was a large increase in awareness about the dangers of tobacco products, specifically in rural areas following…
Campaigns India – Tobacco Control – Surgeon (Hindi) Topline ResultsThe campaign evaluation indicated that there was a large increase in awareness about the dangers of tobacco products, specifically in rural areas following the…
Campaigns India – Tobacco Control – Child (English) This PSA tells the story of young daughter who is unhappy because her father smokes at home. When he realizes he is hurting his wife…
Campaigns Brazil – He Who Doesn’t Smoke Shouldn’t Have To Smoke – TV The campaign was tested in focus groups and explains that secondhand smoke in bars and restaurants harms both customers and workers.
Campaigns India – Tobacco Control – Dhuan (English) The PSA is part of a campaign encouraging people not to smoke around others.
Campaigns Turkey – Taxi This PSA alerted Turkish people about a new smoke free law and using graphics, specifically explained areas where they would not be able to smoke,…