Despite FCTC requirements, misleading terms on cigarettes pack such as ‘mild, ‘light’ etc., are still allowed in Russia. Recent surveys show that Russians underestimate the damage of so called light cigarettes and still believe that some cigarettes are less harmful that the others. This campaign, which aired in 2009 in Samara, was designed to educate people that regardless of the packaging, all cigarettes cause damage to the lungs, the heart and the body overall. It was linked to an annual international Smoke-Out Day in November.
Recent Videos
Brazil – Road Safety – The rush passes, the loss remains. Slow Down! [Video 02]
Brazil – Road Safety – The rush passes, the loss remains. Slow Down! [Video 01]
Actionable AI: Building Health Systems for Public Health Impact
Buenos Aires, Argentina – Road Safety – The Best Destination Is Getting Home Safely
Ghana – Road Safety – Reconstruction
Malaysia – Road Safety – Slow Down. Protect Our Children!
Ecuador — Road Safety — May no one be missing at your table this holiday season
Kenya – Road Safety – Slow Down or Face the Consequences
Vietnam – Road Safety – Slow down for your own safety and everyone’s
Brazil – Road Safety – Don’t let a tragedy fall on your conscience – Testimonial