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Vital Strategies’ Quit Big Tobacco Campaign Named as Finalist for Shorty Social Good Awards

The Campaign was Selected for 2019’s Best in Public Health Category

(New York, USA) – Vital Strategies is proud to announce that its Quit Big Tobacco campaign is a finalist for the Shorty Social Good Awards in the Best Public Health category. The awards honor social good initiatives by brands, agencies and nonprofits that are making our world a better place.

“We are honored that Quit Big Tobacco has been recognized as one of the leading initiatives promoting public health in the past year,” said Stephen Hamill, Vice President, Policy, Advocacy and Communication at Vital Strategies. “Quit Big Tobacco’s pledge unites health brands and creative agencies not to partner with Big Tobacco and has amassed more than $500 million in business that is off the table for ad agencies that work with Big Tobacco. This recognition by the Shorty Social Good Awards will encourage more brands and agencies to sign our pledge.”  

Launched in March 2018, the Quit Big Tobacco campaign urges organizations to pledge not to work with the tobacco industry, or the advertising and PR companies that help Big Tobacco market its products. More than 275 agencies and brands have already signed on to the campaign—brand, advertising and PR leaders like CVS Health, Truth Initiative, Crispin Porter Bogusky, MDC Partners, Edelman, GSD&M and many more.

Social Good Award winners will be announced November 14th in New York City. Quit Big Tobacco is among five other outstanding campaigns in the Best Public Health category, including: #VaccinesWork by UNICEF and RPA, #WeNeedtoKnow  by Brady, Generation Lockdown by McCann New York and March for Our Lives, and Roo High School, Where No [Sex Ed] Question Is Off-Limits by Planned Parenthood Federation of America, and Treatment Box by truth, 72andSunny, Assembly, Ad Council and ONDCP.

For more information on Vital Strategies’ Quit Big Tobacco campaign, visit

About Vital Strategies

Vital Strategies is a global health organization that believes every person should be protected by a strong public health system. We work with governments and civil society in 73 countries to design and implement evidence-based strategies that tackle their most pressing public health problems. Our goal is to see governments adopt promising interventions at scale as rapidly as possible.

To find out more, please visit or Twitter @VitalStrat.

Media Contact(s):
Christina Honeysett:, +1-917-720-4775
Ally Davis:, +1-516-205-4203