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Vital Stories

Vital Strategies Presents Study Findings at Road Safety Conference in Australia

The Sixth International Conference on Traffic and Transport Psychology (ICTTP2016) is underway in Brisbane, Australia, 2-5 August 2016.

With a theme of “UN Decade of Action For Road Safety: The Half-way Point”, the Conference represents a global forum at which over 300 psychologists, researchers, and road safety experts involved in traffic and transport psychology, cognition and behaviours, road safety research, policy, education, enforcement and injury prevention are meeting to discuss and showcase the latest findings in international programs, policy, and development.

Vital Strategies Senior Advisor for Policy and Communications, Tom Carroll, is attending the conference and presenting findings from studies examining responses to road safety television advertisements on drink driving and speeding in eight low- and middle income countries.

Barry Watson, CEO of the Global Road Safety Program and Tom Carroll, Vital Strategies Senior Advisor for Policy and Communications

Undertaken by Vital Strategies for the World Health Organisation with funding from Bloomberg Philanthropies, the research is helping guide development of road safety campaigns under the current Bloomberg Initiative for Global Road Safety (BIGRS).

Drink driving and speeding are two of the five leading causes of road crash-related deaths and injuries, and messaging targeted toward motorists to change risky behaviour is critical to reducing preventable road crashes and ultimately saving lives.

Well-designed, well-executed media campaigns can change risky behaviors of road users when effectively combined with best practice enforcement.

This week, Dr Carroll will also be presenting a case study of a recent BIGRS drink driving campaign in Bogota undertaken by the Vital Strategies Latin America team. More information on Vital Strategies’ impactful mass media campaigns can be found here.