Vital Strategies aligns with the evidence-based technical policy package from the World Health Organization (WHO), called MPOWER. It calls for a total ban on all tobacco advertising, promotion and sponsorship, including banning point-of-sale and indirect advertising, strengthening legislation, and countering industry opposition to such policies, all to reduce the demand for tobacco.
We’ve developed new initiatives to mobilize the general public and counter the tobacco industry’s advertising efforts.
Learn more in this case study.
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