Tobacco Control Case Study: Mexico – Collaborative Media Campaigns

Mexico made outstanding tobacco control progress in 2021 and 2022, with support from Vital Strategies and our partners. A comprehensive communication initiative, designed with local partners and in close coordination with the National Tobacco Control Office, shows the power of effective advocacy and highlights the importance of collaboration and persistence.

In Mexico, smoking is pervasive and poses a significant health risk. The National Survey of Tobacco, Alcohol and Drugs Consumption (ENCODAT) reports that 27% of men, 8.7% of women, 6.7% of boys and 3% of girls use tobacco. In light of this, Vital Strategies and its partners working in tobacco control in Mexico saw the need to launch an initiative about the dangers of secondhand smoke and to encourage support for robust tobacco control policies.