Vital Strategies partnered with the Michigan Department of Health and Human Services to launch media campaign to promote the critical importance of harm reduction services in Michigan’s response to the opioid epidemic.

This $900,000 award winning campaign includes billboards, gas station posters, search, video, social media and digital media. The ads encourage Michiganders to “change at their own pace” and include real-life stories from people across Michigan sharing their personal experiences with substance use and harm reduction services. 

For more information and resources, visit Michigan.gov/Opioids.