The first campaign aired from December 2008 to May 2009 The campaign included three five-week flights on the 1st National TV channel. The campaign featured two ads, “Cigarettes Are Eating You Alive” and “Cigarettes Are Eating Your Baby Alive,” depicting the health consequences of smoking and secondhand smoke. The aim was to reinforce smokers’ and non-smokers’ knowledge about the harms of smoking and secondhand smoke.
Recent Videos
Lives in Focus: How innovation in cancer registries is advancing national cancer control plans and patient outcomes
India – Tobacco Control – Benefits of Quitting and Tobacco Cessation
India – Tobacco Control – The Truth About Electronic Cigarettes
Brazil – Road Safety – Over the limit.
Mexico – Alcohol Policy – Who Pays the Damages?
VitalTalks Live at UNGA—The Future of Health Financing in Africa: Sharing Global Experiences
Colombia – Road Safety – Speeding Kills. Respect the Limit
Brazil – Road Safety – Slow down, take it easy.
Brazil – Road Safety – Slow down. There’s always someone waiting for you
Argentina – Road Safety – Slow down. 10 km/h makes the difference between life and death