This campaign aired in Uganda from December 2022 until January 2023. The ad is based on a testimonial from a boda boda (motorcycle taxi) rider who was a road crash victim due to speeding. He highlights the impact of speeding on himself because his legs were amputated, and the burden that his family faces since he was the main provider for them.
Recent Videos
Ethiopia – Road Safety – Slow down. Speeding ruins lives
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Our 2024 Holiday Staff Video
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Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)