This campaign aired in Uganda from December 2022 until January 2023. The ad is based on a testimonial from a boda boda (motorcycle taxi) rider who was a road crash victim due to speeding. He highlights the impact of speeding on himself because his legs were amputated, and the burden that his family faces since he was the main provider for them.
Recent Videos

Ethiopia – Road Safety – Slow down. Speeding ruins lives

Colombia – Road Safety – Slow down for your family

Vietnam – Road Safety – Never Drink and Drive

Countering Criminalization with Public Health Vision

Ghana – Road Safety – Know and Follow the Speed Limits

Our 2024 Holiday Staff Video

Colombia – Road Safety – Slow Down for Christmas

Brazil – Road Safety – Do what you have to do without speeding

Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)

Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)