This campaign aired in Uganda from December 2022 until January 2023. The ad is based on a testimonial from a boda boda (motorcycle taxi) rider who was a road crash victim due to speeding. He highlights the impact of speeding on himself because his legs were amputated, and the burden that his family faces since he was the main provider for them.
Recent Videos
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Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
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India – Road Safety – The High Cost of Speeding: Story of Purushottama, Geethamma & Family
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Public Launch of U.N. Special Rapporteur on the Right to Health, Dr. Tlaleng Mofokeng’s, thematic report, “Food, nutrition and the right to health”