Shanghai’s campaign to encourage seat-belt use, “Pizza,” launched in 2017 and emphasizes the importance of seat-belt use by all vehicle occupants, especially front and back seat passengers, and was supported by enforcement efforts. The PSA ran on television in public transportation including buses, subways and ferries, on community LED screens and in cinemas. The campaign message “Seat-belts save lives, always wear seat-belts” was displayed on the most prominent advertising site, along the Bund.
Recent Videos
Mexico – Road Safety – It’s not punishment, it’s prevention. Slow down
Ethiopia – Road Safety – Slow down. Speeding ruins lives
Colombia – Road Safety – Slow down for your family
Vietnam – Road Safety – Never Drink and Drive
Countering Criminalization with Public Health Vision
Ghana – Road Safety – Know and Follow the Speed Limits
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)