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Campaigns

Indonesia – Tobacco Control – Robby

This PSA tells Robby’s story. Robby was a heavy smoker since elementary school, until being diagnosed with smoking-related laryngeal cancer in January 2014, when just 26. The PSA shows Robby at various stages of his battle with cancer; surgeries to remove cancerous tissue left him without a voice. The voiceover is from Robby’s mother.