Resources

This glossary provides guidance on the terms and principles to use—and avoid—in global health communication. It aims to foster inclusive, respectful and effective dialogue by offering key definitions and explanations while highlighting language that can perpetuate stigma or misconceptions.

The "Slow Down for Christmas" Cali campaign emphasizes the importance of enforcement to reduce speeding and prevent traffic crashes during the holiday season. Featuring imagery and messages from a concerned mother and a dedicated traffic officer, the campaign promotes adherence to speed limits to prioritize the safety of everyone on the road.

The São Paulo state campaign, "Do what you have to do without speeding," was launched to generate positive behavior change in motorcyclists by reinforcing the intention to obey the speed limit.

This PSA from Kenya features the true story of Mary Wanja, resident of Likoni, Mombasa, who shares her harrowing road crash experience as a result of a speeding Matatu driver, which left her husband, John, paralyzed.

The PSA from Kenya features the true story of Ruth Machocho, who shares how her life changed after losing her leg in a crash caused by a speeding truck driver.

Personal, empathetic stories can be powerful tools when promoting behavior change and support for public policy.