The campaign used Sponge, an ad that was first developed in Australia and was shown to be effective in pre-tests in Russia done in 2008. The spot visually depicts how the lungs of smokers are like sponges that soak up cancer-causing tar and can make you very sick.
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Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
Argentina – Road Safety – Slow down. Someone is always waiting for you.
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Public Launch of U.N. Special Rapporteur on the Right to Health, Dr. Tlaleng Mofokeng’s, thematic report, “Food, nutrition and the right to health”