A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival. The 11-city TV broadcast was supported by a nationwide poster campaign spearheaded by China CDC, and received broad support and very strong evaluation results.
Brazil – Road Safety – Slow Down—Life Goes By Fast
Ukraine – Tobacco Control – Don’t Be Ignorant. Act
Ecuador – Road Safety – Speeding
Ukraine – Tobacco Control – No Smoking Friendly (Soldier)
Deadly Sway: Harmful Industries and the Global Goals
Brazil – Speeding – Slow down!
Ukraine – Tobacco Control – Thanks for Not Smoking (Barista)
Ukraine – Tobacco Control – Thanks for Not Smoking (Non-Smoking Patron)
Colombia – Road Safety – Your Actions Save Lives, Don’t Exceed the Speed Limit
Turkey – Anti-tobacco campaign – Their Gain, Our Loss