Raising the specific excise tax component to 20 pesos per pack by 2013 would increase total tax inclusive of VAT to 75% of retail price, prevent nearly 1 million deaths, and raise excise tax revenues of over 41 billion pesos.
Hugh Waters, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland
Belén Sáenz de Miera, National Institute of Public Health, Cuernavaca, Mexico
Hana Ross, American Cancer Society, Atlanta, Georgia
Luz Myriam Reynales Shigematsu, National Institute of Public Health, Cuernavaca, Mexico