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Sustainable Funding Mechanisms for Population-Level Tobacco Control Communication Programs

Tobacco use is the leading cause of preventable death in the world, on track to kill more than 1 billion people in the 21st century. The largest impact by far will be in low- and middle-income countries (LMICs).

One essential way for countries to combat tobacco is through high-reach, effective campaigns on media platforms that reach large populations such as television and radio, and, increasingly, mobile and social media.

This paper looks at how countries can sustainably fund campaigns.

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