Social Secrets: Countering Big Tobacco’s Marketing in a Digital Age
Date: Tuesday, Feb. 6, 2024 from 6:30 p.m. – 7:45 p.m.
Location: Caribe 4/5, Ground floor, Panama City Convention Center
This side event will reveal the digital marketing tactics used by the tobacco and nicotine industry and policy solutions from governments working to address the problem. The session will give an overview of how the industry exploits social media and streaming platforms to market their products to wide audiences, including youth. The session will also include information about digital media advertising monitoring, which can serve as a tool to counter industry marketing across digital platforms.
Speakers:
- Jorge Alday, Director, STOP
- Mark Hurley, Vice President of Global Communications, Campaign for Tobacco-Free Kids
- Melina Samar Magsumbol, Senior Research Manager, Vital Strategies
Measuring tobacco control sustainability across the years: Findings and implications from LMICs
Date: Wednesday, Feb. 7, 2024 from 1:30 p.m. – 2:45 p.m.
Location: Caribe 4/5, Ground floor, Panama City Convention Center
In 2016, The International Union against Tuberculosis and Lung Disease (The Union) developed a tool to assess and guide national tobacco control programs to become sustainable. Called the Index of Tobacco Control Sustainability (ITCS), the tool comprises a series of 31 indicators that have a critical influence on national capacity to deliver effective and sustainable tobacco control into the future. The ITCS methodology, findings and implications for global tobacco control will be discussed.
Speakers:
- Dr. Gan Quan (moderator), Senior Vice President Tobacco Control Division, Vital Strategies
- Alyssa Mouton, Senior Manager, Tobacco Control Advocacy, Vital Strategies
- Dr. Vinayak Prasad, Programme Manager, World Health Organization
- Dr. Tara Singh Bam, Director, Asia Pacific, Vital Strategies