Top Hits from the World Social Marketing Conference in Toronto
Rescue Social Change Group's thoughtful founder, Jeff Jordan, led a keynote session that illustrated the difference between two connected, but separate strategies; commercial and social branding. His theory: When legislative and financial interventions have stagnated, and declines in smoking rates among specific populations (such as 20 to 25 year olds) fail to decrease in places like California, he calls in a creation called Commune.