Powerful Mass Media Campaign Warns Kenyans About the Dangers of Secondhand Smoke
(Nairobi, Kenya and New York, USA) – A national mass media campaign entitled “Tobacco Kills – Quit Now!” is being launched today across Kenya by Dr. Khadijah Kassachoon, the Principal Secretary for the Ministry of Health, to warn people about the harmful effects of smoking tobacco and particularly the harms of second-hand tobacco smoke to the unborn, babies and young children; and to encourage smokers to heed the country’s smoke-free laws and to quit smoking. The Ministry of Health (MoH), with technical and financial support from World Lung Foundation, is undertaking this important mass media campaign, which combines public service announcements (PSAs) on TV and radio and community posters in both Swahili and English.