This PSA is designed to turn tobacco users’ thoughts about quitting into active quit attempts by showing the real health harms of tobacco use. “Tobacco Is Hollowing You Out” graphically shows that tobacco causes damage to nearly every vital organ and tissue of the body. The concept was originally developed by the New York City Department of Health and Mental Hygiene, extensively pre-tested, and used effectively in Mexico, Russia, Ukraine and Vietnam, among other countries.
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