Breaking Barriers: Media’s Impact on Public Health

Media can serve as a catalyst for positive change, influencing behaviors and extending lifespans. From advocating for smoke-free environments to promoting COVID-19 vaccinations and bolstering access to harm reduction services, public health campaigns have left an indelible mark on society.

But, as the pandemic revealed, disinformation on health can have a dangerous and lasting effect on the public’s trust.

At this VitalTalks event, Vital Strategies, Truth Initiative, and The Rockefeller Foundation shared valuable insights on how media can be harnessed to address pressing health issues and the importance investment in communications campaigns alongside public health programs.

We also explore the Campaign Beacon, an online platform from Vital Strategies showcasing successful public health campaigns.

Speakers include:

• Sandra Mullin, Senior Vice President, Policy Advocacy and Communication, Vital Strategies
• Eileen O’Connor, Senior Vice President, Communications, Policy, and Advocacy, The Rockefeller Foundation
• Barbara Schillo, Chief Research Officer, Truth Initiative