The United Nations High-Level Meeting on NCDs is an opportunity for heads of state and governments to show the political leadership required to tackle this century’s leading killer – noncommunicable diseases (NCDs).
90% of road traffic deaths occur in low- and middle-income countries. We are helping make streets safer for all road users.
Tobacco is the leading cause of preventable deaths globally. We help governments adopt proven tobacco control policies.
The campaign, which is running on national TV stations, prominently features the story of Richard Maradona, a 35 year-old former smoker who gained a second chance at life after two life-saving surgeries to treat his collapsed lung.