As people have shifted to using digital media, marketers of unhealthy products like tobacco have followed.
A new report from Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) uncovers the latest tobacco marketing tactics online, from advergaming to influencer promotions.
It also looks at the next frontier of tobacco marketing, particularly what technological innovations like the metaverse may bring, and offers recommendations to get ahead of these developments.
Melina Samar Magsumbol, Senior Research Manager, Tobacco Enforcement and Reporting Movement (TERM) and Benjamín González Rubio Aguilar, Communication Manager, Mexico, explain.
Read the report from TERM here.
Recent Videos
Brazil – Road Safety – Slow down, take it easy.
Brazil – Road Safety – Slow down. There’s always someone waiting for you
Argentina – Road Safety – Slow down. 10 km/h makes the difference between life and death
Using Data and AI to Prevent Gender-Based Violence
Enfrentando a Violência de Gênero com Dados e Inteligência Artificial
Uganda – Road Safety – Slow Down. It’s 30 for a Reason!
Colombia – Road Safety – Speeding Destroys Families
Ukraine – Tobacco Control – Heated Tobacco Products
Advocacy in Action: A Conversation with Yolonda Richardson
Fix the Price Tag on Health