A useful tool to refine and improve creative materials on digital media platforms.
A/B testing, also known as split testing, is the process of comparing two or more versions of a creative material to figure out which performs better with the intended target audience.
Recent Abstracts
Opinión pública frente a la política de alcohol: Colombia
Public Attitudes Towards Alcohol Policy: Colombia
2024 Activity Report – Brazil
Estimação do impacto de diferentes cenários de redução do consumo de álcool no…
Estimation of the impact of various scenarios of reduction of alcohol use in…
Relatório de Atividades 2024 – Brasil
The Future of Health Financing in Africa: The Role of Health Taxes
RESET Alcohol Initiative Case Study: Media Campaign Resonates with the Public in Mexico
RESET Alcohol Initiative Case Study: A Historic Win for Alcohol Policy in Brazil
Effects of Heat on Early Childhood Development