Stories focused on personal experience have potency and power. A highly relatable story can bring understanding, create empathy and be a pathway to change.
We offer this guide to share decades of experience in providing first-person stories of survivors and witnesses—known as testimonials—as a means to connect with an audience on an emotional level and drive both behavior and public policy change to save lives. Throughout our work in strategic health communication, across media channels from billboards to broadcast to online, Vital Strategies has found that stories of people’s experiences can change lives and norms for millions.
Read the guide here.
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