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Technical Guides

A Guide to Conducting Online Focus Groups

Based on the direct experiences of Vital Strategies and its partners in conducting online focus groups during the first few months of the COVID-19 pandemic, this guide describes how researchers may adapt existing in-person methodologies to an online format, at least through the COVID-19 pandemic and beyond.
This guide has been developed by Vital Strategies and the Global Food Research Program at the University of North Carolina at Chapel Hill.

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