Vital Strategies is a global leader in social marketing - more than 2 billion people have seen one of our campaigns. Mass media campaigns are a proven public health strategy, influencing knowledge, attitudes and behavior around a whole range of health issues, especially when used in conjunction with other interventions such as raising taxes on unhealthy products, enforcement of road safety laws, and policies like smoke-free laws.
We focus on developing, implementing and evaluating campaigns, with particular expertise in low- and middle- income countries. Campaigns seek to educate the public, increase intentions to undertake healthier behaviors, support the uptake and implementation of policies and change social norms. We have supported campaigns designed to warn about the harms of tobacco use and secondhand smoke, promote anti-obesity policies, reduce injury and death from road crashes and support maternal health initiatives.