Crisis Communication

The way that communication is handled during a crisis is as important as the response to the crisis itself. Vital Strategies draws on decades of collective experience to help governments and organizations gauge public communication needs and use proven tactics to assess a proper course of action.

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Vital Strategies helps leaders build the communication skills necessary to overcome a crisis.

Our Approach

We are armed with a deep understanding of the theories underpinning advocacy and policy change, social marketing and behavioral change, and risk and crisis communication. Vital Strategies develops plans that motivate people to engage in health-seeking behavior, and helps people navigate the turbulent environment that often accompanies a public health emergency.

The 24-hour news cycle, with social media playing an increasingly important role, puts significant strain on governments that are faced with the challenges posed by a crisis. Being first and fast to communicate, addressing rumors and misinformation, and using empathy without false assurances are some of the actions needed to gain trust and credibility. Great communication management allows governments and leaders to avoid the reputation crisis that usually occurs when a response is handled poorly. Vital Strategies helps leaders build the communication skills necessary to overcome these challenges.

We help governments put a plan into place before a crisis happens – one that includes crisis communication and media relations training for likely spokespeople, assigned roles and responsibilities, a media tool kit with relevant draft talking points, as well as press statements. We also coach on how to properly consider people’s fears and concerns, so that information can be delivered as clearly as possible to help people follow suggested precautions. And, we design and deliver workshops, advise on traditional and social media strategies before a crisis occurs, and provide ongoing, customized recommendations to optimize communication during a crisis.

With these tools and processes in place, traditional and social media outlets can be hubs for a more informed public discussion, enabling citizens to better separate fact from fiction.

To assist governments in preparedness, Vital Strategies designs and delivers workshops and trainings, advises on traditional and social media strategies before a crisis occurs, and provides ongoing, customized recommendations to optimize communication during a crisis.

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