Press Room

Catch up on the latest news from Vital Strategies and hear from our experts on how we’re addressing the leading public health issues around the world.

June 28, 2018

World Trade Organization Backs Australia On Plain Tobacco Packaging

This ruling adds to those made in a number of national and international courts that adopting plain packaging is a legitimate action to protect public health.

June 25, 2018

Tobacco companies rob children of their education and their health

The Guardian’s new investigative reporting shines a light on the dark underbelly of the tobacco industry.

June 21, 2018

Most Countries Aren’t Prepared for the Next Epidemic

A new website,, spotlights gaps in preparedness and highlights actions countries, donors, activists, and organizations can take to fill them. 

Cannes Awards Has an Ethics Problem

Quit Big Tobacco campaign identifies firms with tobacco clients who are doing more harm than good in the categories of Health & Wellness and Sustainable Development Goals at the Cannes Lions Awards.

June 7, 2018

Ministry of Health in India launches “What Damage Will This Cigarette/Bidi Do” smoking cessation campaign

The campaign – “What Damage Will This Cigarette/Bidi Do” – prompts smokers to think about each cigarette or bidi as the path to one of many potential harmful events: heart attacks, cancer, lung disease, and more.

June 1, 2018

Vital Strategies Agrees It’s Time To Deliver On NCDs

Vital Strategies welcomes the publication of “Time To Deliver” the report of the World Health Organization (WHO) Independent High-Level Commission on Noncommunicable Diseases (NCDs).

May 31, 2018

It’s Time Advertising Agencies Quit Big Tobacco

Experts from advertising agencies, public relations firms, and public health organizations today called on companies and organizations to pledge not to work with advertising agencies that have tobacco clients during a moderated panel hosted by Vital Strategies.

Tobacco use is a heart breaker – but strong policies can protect health

On World No Tobacco Day, Vital Strategies calls on governments to implement policies to reduce the physical and economic harm of tobacco use – and to ensure that the tobacco industry and its proxies do not interfere with health policy formation or implementation.

Turkey’s smoke-free campaign supports work to protect the health of non-smokers from heart disease and stroke

Turkey is the only country with a high burden of tobacco to adopt all six World Health Organization-recommended best buy measures to reduce tobacco use and non-communicable diseases.

On TVs across Indonesia, Richard’s story reveals the true cost of smoking

The campaign, which is running on national TV stations, prominently features the story of Richard Maradona, a 35 year-old former smoker who gained a second chance at life after two life-saving surgeries to treat his collapsed lung.

May 30, 2018

Interactive billboard detects smokers, warns of the harms that cigarettes and bidis bring in Gurgaon, India

The billboard will detect a smoker lighting a cigarette or bidi in front of the it and respond by launching a short video. The video shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby, who are exposed to secondhand smoke.

May 29, 2018

Shanghai Promotes E-Bike Helmet Use with New Campaign

Powered two- and three-wheeled vehicles, including e-bikes, account for more than 286,000 deaths each year globally – about 23 percent of all road traffic fatalities.

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