For every person to be protected by a strong public health system.

Project Management

US $582M+

in active, multi-year global programs.

Vital Strategies has leveraged its expertise in project management to bring systems-changing public health initiatives to global scale. We administer programs driving global change, built a global field staff capable of supporting impactful international programs, embedded staff within governments to grow their capacity, and trained thousands of professionals from more than 100 countries in health skills.

Strategic Communication

Clear and impactful communication is critical to the functioning of any public health program, whether working to change harmful behaviors among a population, promoting new policies or managing public information in a health crisis. Vital Strategies has expertise across the spectrum including advertising, media relations, social and mobile media, and community-level engagement.


people have seen one of our strategic communications campaigns

The hallmark of our strategic communication work is scale: more than 2 billion people have been exposed to our 150 + communication campaigns since we started running them in 2008. In keeping with our public health roots, every campaign is grounded in both a rich understanding of the issue, whether it be tobacco use, rising obesity rates or road injuries.

Research and Evaluation

Much of the near doubling of global life expectancy achieved over the past century can be attributed to advances resulting from medical research. The development of an innovative treatment for tuberculosis, for example, has significantly helped control this disease in many parts of the world. With its commitment to improving real-world health outcomes, Vital Strategies works to push research evidence of all kinds into action.

Medical research is not the only tool to improve public health, however. Economic research has also been critical in changing public policy. For example, economic analyses of how tobacco prices affect consumption have influenced tax and pricing policies that have helped millions to quit smoking.Evidence underpins every Vital Strategies program. We work to further the evidence by turning scientific research into practical applications and policies.

24 > 6

Clinical trials for MDR-TB regimens have potential to reduce treatment duration from 24 months to 6 months. This promising work, started by The Union North America, will continue with Vital Strategies.

Workforce Development


professionals from 136 countries have been trained in the last five years in health development and public health practice.

Public health programs and interventions are most effective when they operate in and are staffed by people from the communities they serve. However, many low- and middle-income countries do not have sufficient financial, operational, and human resource capacities to effectively deliver public health services. Vital Strategies promotes workforce development as a continuous process to give health departments, NGOs, practitioners and civil society the skills and tools they need to create self-sufficient and sustainable local public health programs. In addition, working with The Union, we offer accredited training through the International Management Development Program.

Policy Advocacy


visitors to TobaccoAtlas.org. The Atlas is one example of how we turn the best in global research into actionable policy recommendations that are taken up by advocates and governments.

We work to craft and promote public health policies that can change the context of health, and advocate for the resources that those policies need to be successful. Part of Vital Strategies’ commitment to creating sustainable public health impact is working to craft and promote public health policies that can change the context of health, and advocate for the resources that those policies need to be successful. We draw upon our technical expertise to engage in policy advocacy at every level – from working within the U.N. system to push for optimal sustainable development global goals and indicators, partnering with national governments to influence best practice policies and working with journalists and civil society to promote health issues.

Surveillance And Epidemiology

Data is the basis for good public health policymaking and planning. We work to help governments build robust data systems and put data to use.


low and middle-income countries are the focus of our work to strengthen public health data systems through the Bloomberg Data for Health Initiative.

The term “public health surveillance” refers to systems of routine data collection that serve to describe the patterns of health and illness in populations. Surveillance systems are geared toward providing actionable data that policymakers use to make decisions, set priorities, allocate resources, and evaluate the impact of interventions. Our work in assisting governments in establishing and strengthening data systems includes participating in a global initiative to improve civil registration and vital statistics in 20 low- and middle-income countries. The initiative works with governments not only to improve data collection but also the use of data to make and communicate policy decisions. In addition, we are helping city governments develop more robust road safety surveillance systems.

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