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CEO Perspective

Forbes NonProfit Council: 12 Strategies For Building Planned Giving Programs

Economies around the world are moving into an uncertain period, and nonprofits need to adapt. With such a slow rate of growth predicted, funding will be a significant concern for many nonprofits. Ensuring an organization has funding to keep it afloat allows it to weather the potential storms during this period.

A planned giving program sets up donors to keep funding the nonprofit even during the toughest of economic problems. This lifeline may be the only one the nonprofit can rely on since funding from public sources may be severely curtailed. Below, 12 leaders from Forbes Nonprofit Council examine the crucial elements of a planned giving program and how these elements can be used to create a strategy that helps a nonprofit survive.