Ms. Sandra Mullin is a global leader in strategic health communication and social marketing. She leads a team of communication experts around the world and has overseen the implementation of more than 150 mass media campaigns in over 40 low and middle-income countries in Asia, Latin and South America, Eastern Europe and Africa.
During 12 years in New York City government, she directed numerous public health campaigns and was an integral part of implementing the groundbreaking NYC Smoke-Free Air Act of 2002, which catalyzed a global smoke free movement. She is a seasoned practitioner in crisis communication having handled the public health communication response to the World Trade Center attacks of September 11, 2001, and the anthrax crises that followed. She has also advised health authorities on numerous health crises including the Ebola epidemic of 2014.
She has authored or co-authored several articles on the importance of hard-hitting mass media campaigns to cause policy and behavior change and has written papers on crisis communication. She has been featured in PR Week and has been invited to give talks about her work at numerous conferences worldwide.
She attended Hofstra University and earned a BA in Political Science. She undertook doctoral work in political science at the City University of New York, and received a Master’s Degree from the Hunter School of Social Work. In 2014, she participated in the Leadership Program for Non-Profit Executives at Columbia University’s School of Business.
She lives in Brooklyn, New York, grew up in Jamaica in the Caribbean, and was born and spent her childhood in London, United Kingdom.